There Ain't No Good Guys. There Ain't No Bad Guys. There's Only Comcast And Level 3 And They Just Disagree

Let's set the stage with some music:


On the surface, it looks like a David and Goliath story: Level 3 Communications (with a $1.64 billion market capitalization) versus Comcast (with a whopping $41.85 billion market capitalization). It is, as Level 3 Communications tells it, a story of a large-cap corporation threatening the livelihood of a company that only qualifies as mid-cap on a good day. In the words of Thomas Stortz, Chief Legal Officer of Level 3:

“On November 19, 2010, Comcast informed Level 3 that, for the first time, it will demand a recurring fee from Level 3 to transmit Internet online movies and other content to Comcast’s customers who request such content. By taking this action, Comcast is effectively putting up a toll booth at the borders of its broadband Internet access network, enabling it to unilaterally decide how much to charge for content which competes with its own cable TV and Xfinity delivered content. This action by Comcast threatens the open Internet and is a clear abuse of the dominant control that Comcast exerts in broadband access markets as the nation’s largest cable provider.

“On November 22, after being informed by Comcast that its demand for payment was ‘take it or leave it,’ Level 3 agreed to the terms, under protest, in order to ensure customers did not experience any disruptions.

“Level 3 operates one of several broadband backbone networks, which are part of the Internet and which independent providers of online content use to transmit movies, sports, games and other entertainment to consumers. When a Comcast customer requests such content, for example an online movie or game, Level 3 transmits the content to Comcast for delivery to consumers.

“Level 3 believes Comcast’s current position violates the spirit and letter of the FCC’s proposed Internet Policy principles and other regulations and statutes, as well as Comcast’s previous public statements about favoring an open Internet.

“While the network neutrality debate in Washington has focused on what actions a broadband access provider might take to filter, prioritize or manage content requested by its subscribers, Comcast’s decision goes well beyond this. With this action, Comcast is preventing competing content from ever being delivered to Comcast’s subscribers at all, unless Comcast’s unilaterally-determined toll is paid – even though Comcast’s subscribers requested the content. With this action, Comcast demonstrates the risk of a ‘closed’ Internet, where a retail broadband Internet access provider decides whether and how their subscribers interact with content.“

Can't you already feel your heartstrings being tugged by this press release? Brave Level 3, a (comparatively) tiny company - almost a mom-and-pop home business, really - is being menaced by the faceless corporate juggernaut that is Comcast. Should Level 3 fall, nothing will stand between Comcast and an absolute iron-fisted mastery of all data in the internet!

Or maybe, just maybe, there is more than one side to the story. Maybe, just maybe, Comcast also has something to say about this. Maybe someone like Joe Waz, Comcast SVP, External Affairs and Public Policy Counsel, might have a different take.

Level 3 has inaccurately portrayed the commercial negotiations between it and Comcast. These discussions have nothing to do with Level 3's desire to distribute different types of network traffic.

Comcast has long established and mutually acceptable commercial arrangements with Level 3's Content Delivery Network (CDN) competitors in delivering the same types of traffic to our customers. Comcast offered Level 3 the same terms it offers to Level 3's CDN competitors for the same traffic. But Level 3 is trying to gain an unfair business advantage over its CDN competitors by claiming it's entitled to be treated differently and trying to force Comcast to give Level 3 unlimited and highly imbalanced traffic and shift all the cost onto Comcast and its customers.

To quantify this, what Level 3 wants is to pressure Comcast into accepting more than a twofold increase in the amount of traffic Level 3 delivers onto Comcast's network -- for free. In other words, Level 3 wants to compete with other CDNs, but pass all the costs of that business onto Comcast and Comcast's customers, instead of Level 3 and its customers.

Level 3's position is simply duplicitous. When another network provider tried to pass traffic onto Level 3 this way, Level 3 said this is not the way settlement-free peering works in the Internet world. When traffic is way out of balance, Level 3 said, it will insist on a commercially negotiated solution.

Now, Level 3 proposes to send traffic to Comcast at a 5:1 ratio over what Comcast sends to Level 3, so Comcast is proposing the same type of commercial solution endorsed by Level 3. Comcast is meeting with Level 3 later this week for that purpose. We are happy to maintain a balanced, no-cost traffic exchange with Level 3. However, when one provider exploits this type of relationship by pushing the burden of massive traffic growth onto the other provider and its customers, we believe this is not fair. To use Level 3's own words:

"To be lasting, business relationships should be mutually beneficial. In cases where the benefit we receive is in line with the benefit we deliver, we will exchange traffic on a settlement-free basis. Contrary to [other ISPs] public statements, reasonable, balanced, and mutually beneficial agreements for the exchange of traffic do not represent a threat to the Internet. They don't represent a threat to anyone other than those trying to get a free ride on someone else's network."

So. Maybe, just maybe, Level 3 isn't being entirely forthcoming. Maybe, just maybe - this is crazy, but hear me out - maybe Level 3 has embellished the truth a little. The little guy in the fight isn't always the honest one, after all.

Who do I believe? Frankly, I tend to assume that all corporations will lie to, cheat, steal, and kill anyone and anything in their paths in the pursuit of the all-mighty dollar (or yen, or euro, or ruble, or yuan, or whatever else profit can be expressed in). So, I assume that both Comcast and Level 3 are lying about (excuse me, I mean spinning) what happened.

I don't think Level 3 cares in the slightest about "net neutrality". They just want to charge as much as possible when competitors have to route data through their backbone networks, while paying as little as possible when they have to route data through their competitors backbone networks.

I don't think Comcast is attempting to extort anything out of Level 3. They just want to charge as much as possible when competitors have to route data through their backbone networks, while paying as little as possible when they have to route data through their competitors backbone networks.

Business as usual. That's all this is.

How Stores Get You To Spend More

Black Friday, also known as this Friday, more or less kicks off the holiday shopping season. And while I'm in favor of corporations making a profit, and of good GDP numbers, here's some tips from CNNMoney.com to help you remember that those Black Friday sales aren't always the deals they sound like. Particularly if you get yourself roped into buying more than you intended to.

Have fun boosting the economy and all, but caveat emptor.

How stores get you to spend more <http://money.cnn.com/2010/11/22/pf/saving/holiday_savings/index.htm>
By Jennie Bragg, producer
November 22, 2010

NEW YORK (CNNMoney.com) -- The average person will spend 15 hours shopping for gifts this holiday season, according to Consumer Reports.

And whether we like it, or even realize it, stores are filled with tricks and triggers to make consumers spend more.

Before you hit the mall, keep a few things in mind to be sure you don't get duped.

Early bird specials

Retailers across the country have been advertising early bird promotions for those shoppers who are ready to spend some cash even before Black Friday.

While shopping early might help you to score a good deal, in many cases there are limited quantities of advertised sale items.

"The thing that gets people about these specials is the idea that there is a limited quantity of something," suggests Britt Beemer, chairman of America's Research Group. "When shoppers see exact quantities of an item advertised or in the store, they are afraid it will run out and they buy right away."

Retailers usually get multiple shipments of popular items throughout the holiday season, so if you don't get what you need in round one, try again later or look for the item online.

And keep in mind, the prices on Black Friday and around Thanksgiving may be advertised as sales, but retailers have been know to jack up prices during this time and then lower them, leaving the price you pay higher than before.

Promotional mailings

You have probably already received a slew of holiday mailings from various department stores and other retailers, but promotional gift cards are the things that really bring in the shoppers and make them spend.

"We are seeing more and more gift cards sent to consumers without any strings attached," says Britt Beemer. "This could be a ten or twenty dollar gift card mailed to you for use on any purchase."

These types of cards are great for retailers.

Shoppers are lured into a store with the promise of a small discount and often end up spending much more than they ever anticipated.

Many shoppers are also enticed by the idea of buy one get one (BOGO).

Take a step back. Do you need two of this item? If not, walk away.

And remember, nothing in life is free. BOGO is the same as getting something on the sale rack. A promotion like this, while it is still a good deal, is likely giving you 50% off.

Scents and sounds

The ambiance a retailer sets through music and aroma affects your mood and in turn the purchases you make in that store.

"While scents don't always work to keep customers in general retail stores," says Beemer. "This is a technique that works really well in places like William Sonoma when they are cooking something."

And beware of the festive tunes in the background.

"If I were going to have a store, I would be more concerned about the music the customers are listening to than the scent in the room," suggests Beemer. "The Christmas music on in a store can keep people in a store 30% to 40% longer."

If you find yourself humming your way to the cash register, you might want to rethink your purchases.

Sales people and door greeters

Have you ever wondered why it seems like there are so many more sale people in every store around holiday time?

The more people around to tell you your purchase is an excellent decision, the better.

"The store with great customer service and people skills will be the store that makes the most sales," says Beemer. "It is very simple. Sales people who make customers feel like they are making a good decision will make more sales.